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HELTER SELTZERS 

Packaging Design

Inspired by the Beatles song "Helter Skelter" and YouTuber/designer Kel Lauren's take on the brand, Helter Seltzers were created to experiment with gradients and color in design.

 

The design is intended to evoke the feelings that come with the song. Whether it be the original Beatles version or covers by U2 or Mötley Crüe, 

the lyrics remain the same and embody classic late 1960s rock and roll. The song, innocently written about a playground slide, took a very dark turn as it became an anthem and inspiration for notorious cult leader and murderer, Charles Manson. Thus, where the inspiration for the skull, eye, stars, and other illustrations on the design were derived. 

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