AVA BECKER
Graphic Designer
PAXTERRA IDENTITY
Brand Identity
Paxterra is an identity system for a new fictional Pacifist nation. The country was built from scratch and was created with an emphasis on sustainability and bird conservation. Featuring a custom hand drawn typeface, Paxterra is deeply organic and all things natural
with sustainable housing, self-sustaining water sources, and even a wine produced locally from native fruits, Everything from the logo, stationery, advertisements, merchandise, etc., was built custom for the Paxterra brand.
Stationery
Application
Brand Standards Manual
In order to convey this hypothetical brand concept to others, a brand standards manual was created. This book is the Paxterra “Bible”; it contains every single bit of information needed to carryout the Paxterra brand. Beginning with the story of Paxterra, it walks readers through the identity, application of the brand, and advertisements.
